Strategic Work Sessions to Empower Your Participants Immediately

Marketing Message Magic™

Why you must master marketing messaging if you want to sell at premium prices and make premium profits.
How to define your ideal audience and what is important to them using sales funnels.
Why the “cart-before-the-horse” marketing you are probably using is hurting you, and how to fix that.
How to “dimensionalize” the problems your ideal audience has to give them focus and clarity.
How to neutralize the “front-burner issues” your ideal audience has that are preventing them from buying.
How to deploy “consequence marketing” to immunize your clients and customers from your competition.

What you must know to build and sustain a long-term profitable business.
How switching focus slightly can lead to massive profit increases.
The 7 marketing elements you must measure and track to cost-effectively grow your business.
The 3 basic strategies for delivering maximum value to your customer/client base to generate the most possible cash in return.
THE most important marketing concept that 99% of business owners overlook and how to exploit it ethically for ridiculous profits.

Why margin is the most important component of your business model yet most people ignore it.
How tiny changes in your pricing can lead to huge increases in profits.
What customers and clients really want and will pay more for.
How to create a higher-priced offer from your existing product/service mix.
How to communicate and prove value to command higher prices and fees.