Strategic Work Sessions to Empower Your Participants Immediately
Marketing Message Magic™
- Why you must master marketing messaging if you want to sell at premium prices and make premium profits.
- How to define your ideal audience and what is important to them using sales funnels.
- Why the “cart-before-the-horse” marketing you are probably using is hurting you, and how to fix that.
- How to “dimensionalize” the problems your ideal audience has to give them focus and clarity.
- How to neutralize the “front-burner issues” your ideal audience has that are preventing them from buying.
- How to deploy “consequence marketing” to immunize your clients and customers from your competition.
Sales Success Lab™
- What you must know to build and sustain a long-term profitable business.
- How switching focus slightly can lead to massive profit increases.
- The 7 marketing elements you must measure and track to cost-effectively grow your business.
- The 3 basic strategies for delivering maximum value to your customer/client base to generate the most possible cash in return.
- THE most important marketing concept that 99% of business owners overlook and how to exploit it ethically for ridiculous profits.
Maximize Your Margins™
- Why margin is the most important component of your business model yet most people ignore it.
- How tiny changes in your pricing can lead to huge increases in profits.
- What customers and clients really want and will pay more for.
- How to create a higher-priced offer from your existing product/service mix.
- How to communicate and prove value to command higher prices and fees.